Awal Systems

DOWNLOAD
THE AWAL APP

Awal allows local businesses to order all types of consumer items and have them delivered in less than 24 hours.

DOWNLOAD
THE AWAL APP

Awal allows local businesses to order all types of consumer items and have them delivered in less than 24 hours.

First Tech

Enabled Reliable FMCG Distributor In French Speaking Africa

Real

Time Data

Brand

Factory

Complementary

Distribution Solution

About

Founded in April 2022, Awal is a tech enabled B2B distributor that aims to revolutionize the distribution of fast-moving consumer goods (FMCG) in French-speaking Africa.

The high distribution costs of FMCG in Africa, which can reach up to 30% of the product price, pose a significant challenge for manufacturers with limited means. In addition, the absence of strong FMCG distributors in West Africa means that manufacturers often rely on wholesalers with limited access to data and no guarantee of regular product distribution.

we OPERATE
in

MOROCCO

& Senegal

we operate
in

morocco

& Senegal

Awal aims to fill this gap by providing FMCG manufacturers with a reliable distribution partner committed to a joint business plan. By leveraging technology, Awal reduces distribution costs by up to 50%, making it easier and more affordable for manufacturers to reach their target customers.

Overall, Awal's mission is to become the go-to distribution partner for FMCG manufacturers in French-speaking Africa, providing them with the tools and resources they need to grow their businesses and reach more customers.

If you are a FMCG distributor or a big importer in the region, feel free to reach out so we can take your distribution to the next level.

Awal aims to fill this gap by providing FMCG manufacturers with a reliable distribution partner committed to a joint business plan. By leveraging technology, Awal reduces distribution costs by up to 50%, making it easier and more affordable for manufacturers to reach their target customers.

Overall, Awal's mission is to become the go-to distribution partner for FMCG manufacturers in French-speaking Africa, providing them with the tools and resources they need to grow their businesses and reach more customers.

If you are a FMCG distributor or a big importer in the region, feel free to reach out so we can take your distribution to the next level.

Our purpose

Our purpose

Awal was founded with a purpose to address the challenges faced by emerging markets in accessing affordable and high-quality fast-moving consumer goods (FMCG). In a time of high inflation worldwide, every penny counts, particularly for consumers in emerging markets.

Traveling across Africa, it is clear that there is a limited product choice and high prices, which can be attributed to the lack of strong distributors, a fragmented retail network, and poor infrastructure. As a result, many FMCG manufacturers struggle to find reliable partners who can help them reach end consumers effectively.

Awal's purpose is to become a reliable partner for FMCG manufacturers, enabling them to focus on R&D and delivering high-quality products. This applies not only to big manufacturers that struggle with launching new products but also to smaller manufacturers that lack the resources to compete on a national or regional level.

In addition to benefiting manufacturers, Awal's mission is to ensure that end consumers have access to more choices at the best prices anywhere. By partnering with small retailers, Awal is also committed to increasing their revenue, recognizing the important social and economic role they play in their communities.

Overall, Awal's purpose is to leverage technology and its distribution network to make a positive impact on both the manufacturers and the end consumers in emerging markets, while also empowering small retailers to thrive.

Key Figures

+22M$

GMV

+13K

Active Clients

+800

Active Products

+290K

Orders Delivered

+71

Manufacturers

FMCG manufacturers play a critical role in creating value and employment in local economies. However, the high cost and complexity of accessing retailers, which can reach up to 30% of the product price, pose significant challenges for manufacturers. In fact, 85% of FMCG distribution is made through wholesalers, with limited access to data and few direct connections to retailers.

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At Awal, we have been working with every player in the value chain to create more value for everyone involved, including manufacturers. By providing cheaper and more reliable distribution, we enable manufacturers to focus on R&D and product quality.

In addition, Awal serves as a reliable partner for manufacturers looking to launch new initiatives. With our various communication and sales channels, we can directly target thousands of retailers and promote products, promotions, and loyalty plans.

Furthermore, our volume of distribution and extensive SKU selection enables us to share real-time data with manufacturers on their performance and other market insights.

If you are an FMCG manufacturer or importer in Morocco or Senegal, Awal can take your distribution to the next level. We invite you to reach out and discover how we can help you reach more end consumers while increasing revenue and building a strong, sustainable relationship.

Retailers

Small retailers in Africa play a crucial role in the distribution value chain of fast-moving consumer goods (FMCG), representing between 70% and 95% of total FMCG products sold. They have a unique understanding of their local communities, and often provide credit to families during difficult times, despite having a low revenue themselves.

However, small retailers also face a range of challenges, such as running out of stock on many products, closing shop to replenish stock, paying for transport to receive deliveries, having limited access to more products, and buying randomly due to the absence of a smart inventory management system.

At Awal, we understand the importance of small retailers in the distribution value chain and are committed to supporting them every step of the way. We provide them with access to a wide range of products at the best prices, with delivery within 24 hours.

Overall, Awal's mission is not only to become a reliable partner for FMCG manufacturers but also to support small retailers in African communities. By empowering small retailers, Awal aims to improve the distribution of FMCG products, making them more accessible and affordable for end consumers.

In addition, we have implemented a referral and retention program that allows small retailers to earn new streams of revenue. We are constantly communicating with them to best serve their needs and build a strong and sustainable relationship.

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